Media Key terms

Key Media terms;

Media Text?

Any constructed media product or piece of communication (such as television programmes and films)

Media Form?

A specific type of media a text is using to communicate (for example The Sun - A newspaper)

Media Language?

The media formats, symbols and narrative structures which cue the  audience to meaning. The code which is used within a particular median to convey a message

Media Audiences?

The receiver of the media text. Or the people who are intended to read, watch, play or listen to it

Media Representation?

The way in which the media ‘represents’ the world around us (this is not reality) in the form of signs and codes

Media Institutions?

A collection of individuals working together in hierarchy structure to achieve goals. They determine and constrain the ideology, structure, content and distribution of media texts

Denotation?

A detailed description of what you see

Connotation?

What you would associate with what you see

Quantitative data? 

Will allow you to provide clear data in the form of numbers and percentages etc.

Qualitative data? 

will give you thoughts, opinions and judgments that will offer you a chance to identify trends or patterns.