Brand Identity and Brand Values

Brand Identity and Brand values

Brand Identity

As my audience is youth, My Brand identity will be young and informal. My audience want photography in the magazine so i will make it tasteful and interesting. My audience seem to prefer new and upcoming electronic and dance artists. this will mean my magazine is going to be modern and unusual, Along with messy and being striking and busy.

Brand Values

My brand values are that because my audience is a mixed Gender audience, but a youthful audience, therefore i want it to be relatable so i will make it modern, different, exciting and fun. Also my audience prefers a photo dominated contents page so i am going to have photography dominating the majority of the magazine as photography is obviously a lot to my audience. My audience have told me they like to see information about gigs and festivals so i will make my magazine loud and outgoing.

Questionnaire

. What Gender are you? (Circle one)

Male/Female

2. How old are you? (Tick one)

• 18 and Under
•          19 - 25
•          26 - 30
•          30 - 36
•          36 - 40
•  41 and over
  

3.  Which of the following applies to you? (tick one)

•                     Group A (Professional - Upper middle class)
•                                    Group B (Managerial - Middle class
•                   Group C1 (Non-manual - Lower middle class)
•                          Group C2 (Manual - Upper working class)
• Group D (Partly skilled - Semi or unskilled manual worker)

                  Group E (Unskilled casual workers - students)

4. What is your prefered genre of music? And then give an example of who you may want featured (Circle one)

         Pop/Rock/Indie/Alternative/Punk/Country/Classical/R&B/Jazz/Metal/Electronic/Hip Hop/Other (specify _______)

    So who would you like featured? ________________________________

5. In a music magazine, what kind of thing would you want included? (Tick three)

•                        Exclusive interviews
•    Reviews - songs, albums, artists
•                                Photos/Posters
•               Rumours about celebrities
• Information about concerts and gigs
•                                     Competitions
•                          Events and festivals
•    New artists/Up and coming artists
•                          Q and A from artists
•                          Q and A from reader
• Other? _______________________

6. What would be one main thing that makes you want to buy a music magazine? (Tick one)

•                        Exclusive interviews
•                                            Images
•                                                 Text
•                                  If it looks nice
•                          If it attracts the eye
•                If it has had good reviews
•    Reviews - songs, albums, artists
•                                Photos/Posters
•               Rumours about celebrities
• Information about concerts and gigs
•                                     Competitions
•                          Events and festivals
•    New artists/Up and coming artists
•                          Q and A from artists
•                          Q and A from reader
• Other? _______________________

7. How much are you prepared to pay for a music magazine?

• £1.00 and under
•     £1.10 - £2.00
•     £2.00 - £2.50
•     £2.60 - £3.00
•  £3.00 and over  

8. Would you take part in competitions? (circle one)

         Yes/no

9. How often do you already buy magazines? (Tick one)

•                                    Never
•           Every once in a while
•       Once every few months
•                Once every month
• Once every couple of weeks
•                                  Weekly
•                                      Daily

10. How often do you listen to music?

•        Never
•           Every once in a while
•       Once every few months
•                Once every month
• Once every couple of weeks
•                                  Weekly
•                                      Daily

11. How do you prefer your contents page? (Tick one)

• Photo dominated contents page
  
•    More text with more structure
  

Homework

Homework

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Developing a Brand Identity and Brand Values for your music magazine

All of the magazines featured on these posts below and above have a very distinct and definitive brand identity.

Brand identity is how all the elements that contribute to the visual appearance work together to distinguish that brand in the mind of the audience/ consumer.  This could be the  use of colour, fonts, style of imagery, layout and house style.  All successful brands work very hard to establish this recognition within their audience/ target market.

How is the brand identity of the magazine presented?

Is it cool, sophisticated, minimal, elegant, opulent, young, messy, informal, modern, tasteful, controversial, interesting, unusual, challenging? 

Your job is to do the same for your music magazine.  You want it to be original, unique and distinctive from other brands.  You want it to make a clear statement that is going to appeal  to your target audience and you want it to display the core brand values. 

Brand values are things that are deemed important by a brand, the things that it stands for and it represents.

For example; youth, fun, excitement, future, modernity, fashion, style, technology, charity, generosity, establishment, originality, ideas, culture, social activity, edginess

In relation to a music magazine it is clear that it will value the genre(s) of music it represents.  Consider how NME establishes its brand values.

It is built upon a love for new music, for supporting young and upcoming talent that are true to the basics of live music.  It values the joy that music brings to life and the excitement of finding new artists that inspire and innovate.  Think about how they approach this.

You now need to start to establish the brand identity and brand values for your own music magazine.

You now need to start to establish the brand identity and brand values for your own music magazine.