photoshoot 1

photoshoot 1

Rule of thirds

The rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. 

The guideline proposes that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. The main reason for observing the rule of thirds is to discourage placement of the subject at the centre, or prevent a horizon from appearing to divide the picture in half. 

In the rule of thirds, photos are divided into thirds with two imaginary lines vertically and two lines horizontally making three columns, three rows, and nine sections in the images. Important compositional elements and leading lines are placed on or near the imaginary lines and where the lines intersect.

Things I need to remember to consider when I take my photos

Things to consider in my photo-shoot;

- Costume
- Lighting 
- Make-up 
- Hair 
- Effects 
- Pose/Stance 
- Attitude 
- Facial expression 
- Camera angle 
- Mise-en-scene 
- Distance of camera 
- Model 
- Location

My photo shoot planning table

Magazine Front cover templates

Mood Board - Magazine Front cover

Photo Planning Sheet

Masthead ideas

Questionnaire results

Q Identity and Values

Brand Identity;

Brand Values;

NME brand identity and Values

Prezi

Brand Identity and Brand Values

Brand Identity and Brand values

Brand Identity

As my audience is youth, My Brand identity will be young and informal. My audience want photography in the magazine so i will make it tasteful and interesting. My audience seem to prefer new and upcoming electronic and dance artists. this will mean my magazine is going to be modern and unusual, Along with messy and being striking and busy.

Brand Values

My brand values are that because my audience is a mixed Gender audience, but a youthful audience, therefore i want it to be relatable so i will make it modern, different, exciting and fun. Also my audience prefers a photo dominated contents page so i am going to have photography dominating the majority of the magazine as photography is obviously a lot to my audience. My audience have told me they like to see information about gigs and festivals so i will make my magazine loud and outgoing.

Questionnaire

. What Gender are you? (Circle one)

Male/Female

2. How old are you? (Tick one)

• 18 and Under
•          19 - 25
•          26 - 30
•          30 - 36
•          36 - 40
•  41 and over
  

3.  Which of the following applies to you? (tick one)

•                     Group A (Professional - Upper middle class)
•                                    Group B (Managerial - Middle class
•                   Group C1 (Non-manual - Lower middle class)
•                          Group C2 (Manual - Upper working class)
• Group D (Partly skilled - Semi or unskilled manual worker)

                  Group E (Unskilled casual workers - students)

4. What is your prefered genre of music? And then give an example of who you may want featured (Circle one)

         Pop/Rock/Indie/Alternative/Punk/Country/Classical/R&B/Jazz/Metal/Electronic/Hip Hop/Other (specify _______)

    So who would you like featured? ________________________________

5. In a music magazine, what kind of thing would you want included? (Tick three)

•                        Exclusive interviews
•    Reviews - songs, albums, artists
•                                Photos/Posters
•               Rumours about celebrities
• Information about concerts and gigs
•                                     Competitions
•                          Events and festivals
•    New artists/Up and coming artists
•                          Q and A from artists
•                          Q and A from reader
• Other? _______________________

6. What would be one main thing that makes you want to buy a music magazine? (Tick one)

•                        Exclusive interviews
•                                            Images
•                                                 Text
•                                  If it looks nice
•                          If it attracts the eye
•                If it has had good reviews
•    Reviews - songs, albums, artists
•                                Photos/Posters
•               Rumours about celebrities
• Information about concerts and gigs
•                                     Competitions
•                          Events and festivals
•    New artists/Up and coming artists
•                          Q and A from artists
•                          Q and A from reader
• Other? _______________________

7. How much are you prepared to pay for a music magazine?

• £1.00 and under
•     £1.10 - £2.00
•     £2.00 - £2.50
•     £2.60 - £3.00
•  £3.00 and over  

8. Would you take part in competitions? (circle one)

         Yes/no

9. How often do you already buy magazines? (Tick one)

•                                    Never
•           Every once in a while
•       Once every few months
•                Once every month
• Once every couple of weeks
•                                  Weekly
•                                      Daily

10. How often do you listen to music?

•        Never
•           Every once in a while
•       Once every few months
•                Once every month
• Once every couple of weeks
•                                  Weekly
•                                      Daily

11. How do you prefer your contents page? (Tick one)

• Photo dominated contents page
  
•    More text with more structure
  

Homework

Homework

. 

Developing a Brand Identity and Brand Values for your music magazine

All of the magazines featured on these posts below and above have a very distinct and definitive brand identity.

Brand identity is how all the elements that contribute to the visual appearance work together to distinguish that brand in the mind of the audience/ consumer.  This could be the  use of colour, fonts, style of imagery, layout and house style.  All successful brands work very hard to establish this recognition within their audience/ target market.

How is the brand identity of the magazine presented?

Is it cool, sophisticated, minimal, elegant, opulent, young, messy, informal, modern, tasteful, controversial, interesting, unusual, challenging? 

Your job is to do the same for your music magazine.  You want it to be original, unique and distinctive from other brands.  You want it to make a clear statement that is going to appeal  to your target audience and you want it to display the core brand values. 

Brand values are things that are deemed important by a brand, the things that it stands for and it represents.

For example; youth, fun, excitement, future, modernity, fashion, style, technology, charity, generosity, establishment, originality, ideas, culture, social activity, edginess

In relation to a music magazine it is clear that it will value the genre(s) of music it represents.  Consider how NME establishes its brand values.

It is built upon a love for new music, for supporting young and upcoming talent that are true to the basics of live music.  It values the joy that music brings to life and the excitement of finding new artists that inspire and innovate.  Think about how they approach this.

You now need to start to establish the brand identity and brand values for your own music magazine.

You now need to start to establish the brand identity and brand values for your own music magazine. 

Media concepts and techniques

Media concepts and techniques

Masthead  

The name/ logo of a magazine which is bold to introduce and attract a reader to the magazine. 
This is usually the largest text aswel.

Headlines  

large titles which are the main articles in the magazine. 
This is the next biggest font from the masthead.

Cover lines 

Text which indicates the content of the magazine, 
which is smaller than a headline and usually cone underneath the headline.

Pull quotes/Lure

quotes that have been taken from the magazine's articles and specifically
 pulled out to draw the reader in and make them want to read that specific article.

Features/ articles 

the news and information which is actually included in the magazine, 
advertised on the front cover to pull in the reader.

Pug/ starburst 

a shape to draw in the reader with text to attract the audience to the magazine
 and highlight a specific/iportant part of the magazine 

Layout 

the structure of the magazine, how it is layed out.

House Style 

the theme, colours and text that would make the magazine recognizable 

Visual Syntax 

the way in which the readers eye is drawn throughout, the route the eye is
 taken down the front cover.

Straplines 

headlines are a smaller font appearing below a major headline.

Hook 

method of luring through the design.

Banner 

a coloured banner with text on it usually located at the bottom of the page

Photos 

the images used and how they are placed.

Masking 

cutting around a photo to superimpose it on to a background.  

Gutter 

space between columns.

Stand first 

introductory paragraph before the main article.

Stroke 

line put around text or an article to make it stand out.

Use of colour 

how colour is used on the page.

Drop-shadow 

shadowing around a text to make it stand out and to draw the readers eye

Cropping 

cutting off parts of an image to emphasise a particular aspect of the image.

Audiences for my magazine;

My magazine is on Plantsbrook School, so students of Plantsbrook, teachers and parents may be the main audience for this magazine. Although there could be other people who may want to read this magazine such as parents who are considering Plantsbrook for their child.

Magazine Content;

In this magazine there would be initial information of the school such as maybe a map/layout of the school and recent Ofsted reviews, Then it would have recent exam results (GCSE and A-Level) followed by maybe statistics on exam results of Plantsbrook. Then there would be a section purely for parents, teachers and students about important dates such as parent evenings and teacher training days. Then a student section where teachers would put any important notices and information maybe when they are going to be absent or coursework deadlines. Finally we could have a special events section, where any charity events or trips would be mentioned.

Final Contents page

my completed contents page

On my finished contents page i have a bold Title saying 'Contents' and the magazine and my Masthead from my front cover. I have an Image that takes up a large amount of the page and Contact and Subscription above the image. My Background is the school logo and my Colour scheme  has stayed the same with white, black and red so as to be consistent. 

Basic Contents page

This is the basic contents page

Almost finished front cover

This is the now finished front cover, including the starburst

My finished Front cover has my Masthead saying 'PLANTBRK NEWS' and my Starburst just below. My Headline saying 'Result time' and then underneath this i have a Pull quote saying 'The best ever'. My House style is consistent being black, red and white making it recognizable to Plantsbrook with the school logo being these colours. I have a Banner at the bottom of the front cover pointing out some of the information that is going to be included. The Image takes us the whole page and is placed so as no text is covering either face. The Visual syntax for the front cover is flowing from the masthead down the left hand side the as they read the headline they will look down the right hand side down to the banner.

This is the almost fnished front cover, it doesnt yet have 

the starburst