Media concepts and techniques

Media concepts and techniques

Masthead  

The name/ logo of a magazine which is bold to introduce and attract a reader to the magazine. 
This is usually the largest text aswel.

Headlines  

large titles which are the main articles in the magazine. 
This is the next biggest font from the masthead.

Cover lines 

Text which indicates the content of the magazine, 
which is smaller than a headline and usually cone underneath the headline.

Pull quotes/Lure

quotes that have been taken from the magazine's articles and specifically
 pulled out to draw the reader in and make them want to read that specific article.

Features/ articles 

the news and information which is actually included in the magazine, 
advertised on the front cover to pull in the reader.

Pug/ starburst 

a shape to draw in the reader with text to attract the audience to the magazine
 and highlight a specific/iportant part of the magazine 

Layout 

the structure of the magazine, how it is layed out.

House Style 

the theme, colours and text that would make the magazine recognizable 

Visual Syntax 

the way in which the readers eye is drawn throughout, the route the eye is
 taken down the front cover.

Straplines 

headlines are a smaller font appearing below a major headline.

Hook 

method of luring through the design.

Banner 

a coloured banner with text on it usually located at the bottom of the page

Photos 

the images used and how they are placed.

Masking 

cutting around a photo to superimpose it on to a background.  

Gutter 

space between columns.

Stand first 

introductory paragraph before the main article.

Stroke 

line put around text or an article to make it stand out.

Use of colour 

how colour is used on the page.

Drop-shadow 

shadowing around a text to make it stand out and to draw the readers eye

Cropping 

cutting off parts of an image to emphasise a particular aspect of the image.